Best practices on social media

Published at 29 Aug 2023 - Updated at 6 Sept 2023

Today, social media represent millions of conversations happening 24 hours a day, 7 days a week on social media. While they allow you to speak more freely on all the issues that are important to you, they are also the source that builds your online image: your e-reputation.

Using social media enables you to boost your visibility and employability, to stay informed, but also to take back control over your image.

A guide made just for you!

Our guide to best practices on social media is made for each and every one of you, whether you are a permanent employee, temporary employee or an intern within Crédit Agricole Group. As staff members, you are the leading ambassadors of Crédit Agricole Group on social media.

Whether you are an expert or a novice, hesitant or raring to go, you will find in this guide the best practices to avoid pitfalls while also seizing all the opportunities available to you.

Social media in key figures

4.8 billion

social media users in the world, i.e. 59.9% of the global population
2h24min

is the average time spent on social media every day throughout the world
28.5 %

of global Internet users watch live video streaming every week

4 steps to mastering social media

Why use social media?
The guide explains what e-reputation is and provides an overview of the main social networks.
Your first steps on social media: discover all the tips you need to create your account & the right reflexes to adopt to optimise your profiles.
Where to find information? Who to follow?
You can already follow the accounts of your entity or of the Group’s Regional Banks. You will find them all on our Social Wall.
How to engage the conversation?
The guide gives you advice on how to maximise your chances of being read, with a particular focus on LinkedIn, and reminds you of a few legal concepts to be aware of as well as the 10 golden rules for posting in the best possible conditions.

Quick overview of what you will find in the guide

Download our social media best practices guide

Guide to social media best practices

Social Wall: find all our social media accounts in one click!

This guide does not authorise its readers to exercise their professional activity on social media or on an Internet platform. Subsequently, recommendations may be issued for certain job functions. If in doubt, we invite you to ask your hierarchy, your entity’s social media manager or your information systems security manager.