Appointment: Marc-Antoine Hennel, Director of Digital Transformation at Crédit Agricole Assurances
Marc-Antoine Hennel has been appointed Director of Digital Transformation at Crédit Agricole Assurances (CAA). As such, he reports directly to Eric Féron, Deputy General Manager of CAA, in charge of Transformation.
Created as part of CAA's corporate project called "One 2025" and in line with the Crédit Agricole Group's 2025 PMT Goals, CAA's Transformation Department is made up of four departments, including the one dedicated to Digital Transformation. The goal of the latter is in particular to accelerate the digitalisation of experiences and the use of data in customer relations.
The teams of the new Digital Transformation Department under Marc-Antoine Hennel are organised around three structures:
- Digital Factory: for customer and advisor insurance digital experiences always to the best standards of the market in a logic of continuous improvement
- Data & Analytics: to develop the use of data in interactions with our customers, for the purposes of relational relevance and operational excellence
- Innovation: to experiment with new opportunities in practice, in order to support the businesses with their initiatives in terms of new products and services or distribution
A graduate of HEC, Marc-Antoine Hennel began his career in 2000 in Spain as a product manager for Cartier and then L'Oréal before joining the French headquarters in the consumer division. In 2007, he joined the management committee of Philips France as Marketing and Digital Director for home equipment, where he accelerated growth through innovation and digital services (communication and sales).
After 2 years on the Executive Committee of Philips France as Director of Strategy and Development, he was recruited by Dyson in 2016 to develop the brand's new markets (hair care and air purification) in Southern Europe, with priority given to e-commerce sales.
In 2018, he became Marketing, Digital and Data Director of Crédit Agricole Payment Services in order to structure and accelerate the growth of the group's payments around digital offers and services for the general public as well as professionals, innovating by relying on the fintech ecosystem, and payment data for more commercial efficiency and relational relevance.