Conquest By EER: an agile platform at the service of product performance

A strategic context and unified governance

On March 19, a first kick-off launched the Squad Conquest by EER, to meet a strong conversion challenge on the EERi route. This first foundation laid the foundations for an agile platform, bringing together multidisciplinary skills around a clear product objective and creating initial synergies between the different teams and squads.

In addition, a second kick-off was held at the end of June to extend this dynamic to the entire “Relationship Entry” product, by integrating the three courses:

• Instant mobile travel
• The cross-channel web/agency journey
• The 100% agency journey

This organisation is now based on a unified governance, supported by a single OP, which guarantees the strategic coherence of the product and aligns the different squads, business lines, network and marketing around a common and value-orientated vision.

 

A new way of working at product scale

In a few months, the Conquest By EER platform has generated a dynamic product in its own right.

While the business lines were already involved in the agile rituals of manufacturing squads, the current structure now allows them to work at the scale of the “Relationship Entry” product, with:

• A cross-functional product team, divided into several squads but aligned around the same objective,
• Dedicated bodies to steer the global roadmap, monitor cross-business requests, arbitrate priorities,
• A visual board on the stage, giving everyone a shared reading of the objectives, problems and delivery plan,
• Acquisition campaigns built in direct connection with the projects produced (Tour de France, Campus, Sponsorship, etc.), to ensure consistency between what is built and what is activated.

It is this organisation that has enabled a rapid ramp-up, with topics launched in the first few weeks, increased mobilisation of teams, and, above all, a shared vision of the value to be delivered around the product.
 

An inspiring organisation

This stage embodies a cultural transformation: that of the “product at the centre”, of real (and not theoretical) agility, and of a living multi-squad collaboration, in which each contributor acts in full awareness of his role and its impact. 
An organisation to replicate wherever the challenges lend themselves to it. Think plateau. Think product. Think synergies.

To go further, dive into the heart of our product dynamic with the ERI course by scanning the QR Code below:

 

 

 

 

 

 

Testimonials from some employees

 

 

 

 

        Bastien PEREIRA

        Squad Leader (SNI/DOD/ACE)

 

"Co-building this stage and its instances has been a real collective adventure.

There was a good cohesion between the different stakeholders, which allowed us to establish a clear organisation with a product vision aligned and conquest orientated.

In our squad, agility was already well in place, but this mode of operation takes us one step further: more proximity, a better understanding of the issues, and more versatility in the teams.

It's motivating, and it's felt in the way we work. I recommend this type of organisation: it makes for greater clarity, efficiency and commitment!"

 

 

 

 

        Eléanik AGUADO

        Head of Marketing Sector

 

"Bringing together a multidisciplinary team around the product “Connecting Canadians” has made it possible to streamline exchanges, to be mobilised on the same objectives and the same priorities for better synchronisation of actions, and therefore to increase efficiency.

Where there was a siloed organisation, the implementation of the Conquest by EER platform will have enabled all stakeholders to have a 360 vision of the conquest, regardless of the route or connection tool used, by integrating the upstream, such as for example offers and digital acquisition actions, and the downstream, such as for example post-account opening equipment.

The establishment of the Conquest by EER platform allows for a real cohesion and beautiful team dynamic at the service of performance!"

 

 

 

 

 

 

        Vincent FERNEZ

        Marketing Officer

 

 

"The establishment of the Conquest by EER platform, which brings together different business and SNI players around a common objective, conquest, allows us to have a global vision of the product.

This facilitates exchanges and promotes the prioritisation of topics and adaptation to achieve the objectives set.

Dynamism, efficiency and agility characterise the Conquest by EER!"

 

 

 

 

        Benoît LAFORET

        Project Manager

 

"This organisation of an agile platform integrating several business divisions and several SNI Squad, beyond being a first, undoubtedly paves the way for new operating methods.

It offers everyone a more complete view of a product beyond their own scope and constraints, which allows them to approach any problem with a sum of different and complementary perspectives. Another advantage is that it allows you to discover the daily life and scope of the different players, in order to get to know each other better, understand each other better and work together better.

Simplified exchanges and the consideration of all stakeholders around the product facilitate a common vision and make it possible to unite all stakeholders towards common objectives."

 

For more information, please contact Bastien PEREIRA (SNI/DOD/ACE)