Today marks the start in France of Financial Education Week, part of Global Money Week, an initiative coordinated by the OECD than has been running in 176 countries since 2012. Its twin goals are to encourage young people to take an interest in money matters and to raise awareness among adults and entrepreneurs of issues related to their finances and risk.
Financial education addresses needs identified, in particular, in the second BforBank financial well-being survey. Conducted in conjunction with research and consulting firm L’ObSoCo, the survey reveals that one out of every three French people say they lack financial knowledge and only 34% feel they understand basic banking concepts. This lack of knowledge and understanding is a barrier to investment. Achieving financial stability means being able to manage one’s budget (91%) and independently manage one’s personal finances (87%). When it comes to support, 53% of French people still see bank advisors as the main source of information.
Furthermore, a survey by Banque de France indicates that 80% of French people believe that financial education is needed in the school classroom. This data should be considered in light of households’ relationship with financial instruments. According to France’s National Institute of Statistics and Economic Studies, Insee, 84.3% of French people have at least one savings account and 41% have a life insurance policy. Meanwhile, 91% of young people aged 15-17 have a current or savings account and 61% have a bank card.
At a time when attempted fraud – notably involving attempted manipulation of the victim – is on the rise across all age groups, the theme of Financial Education Week 2025 is “Think before you follow, wise money tomorrow”. Its aim is to promote neutral, reliable financial information and raise awareness – particularly among young people – of risks related to financial scams, notably on social media. More than 500 events are planned in France.
This issue of 60 Seconds provides a non-exhaustive overview of initiatives underway within the Group throughout the year designed to help financially educate its stakeholders. Which, by the way, has been a priority for the Group since the late 19th century: find out more here.
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| The vast majority of the world’s population has to deal with financial matters. But the level of knowledge varies greatly and people do not always behave in financially appropriate ways. Are we sufficiently well educated? | |
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| Source : OECD/INFE 2023 international survey of adult financial |
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| Amundi wins Grand Prix de l’Éducation Financière | |
| Amundi has won the first Grand Prix de l’Éducation Financière* in the “Working with influencers” category. The award recognises 12-episode podcast series Back to Basics, co-produced by Amundi in partnership with Matthieu Stefani’s La Martingale** in late 2024. In the series, experts from Amundi explain the fundamentals of savings and investment. A panel of independent experts recognised the quality of the series and Amundi’s commitment to financial education. | ||
| * Organised by SPAK, a pioneering digital financial education platform, in partnership with Capital. ** France’s leading personal finance podcast, with 200,000 monthly listens. |
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Find the entire financial education topic:
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Initiatives aimed at young peopleChildren are increasingly familiar with basic financial ideas. While 44% need explanations on how a bank account works and 52% on what a budget is, 71% are unfamiliar with stocks and shares and 69% with financial investments. Furthermore, they all mainly talk about money with their parents (93%), with their friends (76%) and at school (66%).This tells us that financial education is essential. -
Financial education for all customersEnsuring our customers are financially informed is a constant concern for the Group, particularly when it comes to the most complex financial concepts. This type of financial education comes in various forms.Below are just a few examples. -
People facing financial difficultiesMore than 90 Crédit Agricole Points Passerelle, available at most of the Regional Banks, help people facing financial difficulties as a result of unforeseen circumstances by working with them to put together personalised solutions. -
Training: a key priorityIFCAM, the Crédit Agricole group’s university, plays a key role in financial education by offering training tailored to the needs of employees, directors and sometimes even customers of the Group: