Ensuring our customers are financially informed is a constant concern for the Group, particularly when it comes to the most complex financial concepts. This type of financial education comes in various forms.
Below are just a few examples.
Fun and educational approaches
For Financial Education Week, Amundi is setting out to demystify asset management and simplify financial concepts through a quiz on Instagram covering topics ranging from ETFs and bonds to retirement planning.
In partnership with ABC Bourse, CA Titres is offering a stock market game designed to demystify stock market concepts, sharpen users’ skills, educate them about financial risks and increase engagement through a gamified approach. Originally launched in 2020 for employees of the Regional Banks and LCL, the game established itself as a highly effective tool for acquiring new skills* and was subsequently developed into versions for existing and prospective customers.
CA Ukraine is running a financial knowledge quiz on social media including a prize draw.
Watch or listen
BforBank explores our relationship with money through a programme titled Flouz. Well-known guests (Mohamed Cheikh, winner of Top Chef 2021, and, more recently, actress, comedian and singer Camille Lellouche) talk about their financial journey and receive advice. The programme can be found on YouTube (watch the latest episode here). This initiative is part of a proactive social media strategy in which financial education plays a key role, notably on TikTok.
LCL offers Declic Epargne, a podcast series that provides key insights to help listeners better understand financial savings.
In Luxembourg, Indosuez is involved in training sessions to help adults learn how to manage a budget.
In Poland, CA Bank Polska runs #SavingsChallenge, an educational programme open to all aimed at instilling a savings culture and safeguarding against excessive debt. It also runs webinars hosted by experts who talk about how best to teach children about savings and budget management.
In Italy, Agos worked with of the country’s consumer associations, of which it is a partner, to organise a seminar titled “Consumer credit in support of energy transition” and published a series of supporting documents (tax benefits, scientific data, etc.).
In Portugal, Credibom publishes information and best practice on managing finances and credit on its Instagram and Facebook accounts.
Dedicated workshops
Crédit Agricole Provence Côte d’Azur and Crédit Agricole Sud Rhône Alpes, among others, run in-branch workshops, sometimes with volunteers from non-profit organisation Point Passerelle. These can take the form of games aimed at young people (e.g. “Budgetissimo” workshops) or presentations on key topics such as budgeting, bank accounts, borrowing, means of payment, insurance, savings, scams, and tips and tricks.
Participants are provided with a range of materials and tools (e.g. a dynamic Excel file to help them put together a budget, a guide to preventing scams, etc.).
* The game, which is accessed online, offers users the opportunity to make dummy investments in the French and US financial markets, manage a €100,000 virtual portfolio, use lifelike tools (e.g. real-time prices and different types of orders) and experience what it’s like to manage investments with all the fees and constraints that come with a real portfolio. It helps capture new active customers, attract prospective and existing bank customers who do not yet have a standard securities account or equity savings plan, reactivate passive customers, modernise the image of the stock market and promote the Bank’s expertise in savings and investment.
Find the entire financial education topic:
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Financial education at Crédit AgricoleToday marks the start in France of Financial Education Week, part of Global Money Week, an initiative coordinated by the OECD than has been running in 176 countries since 2012. Its twin goals are to encourage young people to take an interest in money matters and to raise awareness among adults and entrepreneurs of issues related to their finances and risk. -
Initiatives aimed at young peopleChildren are increasingly familiar with basic financial ideas. While 44% need explanations on how a bank account works and 52% on what a budget is, 71% are unfamiliar with stocks and shares and 69% with financial investments. Furthermore, they all mainly talk about money with their parents (93%), with their friends (76%) and at school (66%).This tells us that financial education is essential. -
People facing financial difficultiesMore than 90 Crédit Agricole Points Passerelle, available at most of the Regional Banks, help people facing financial difficulties as a result of unforeseen circumstances by working with them to put together personalised solutions. -
Training: a key priorityIFCAM, the Crédit Agricole group’s university, plays a key role in financial education by offering training tailored to the needs of employees, directors and sometimes even customers of the Group: