A new vision of online banking 

For BforBank, the facts are simple, online banking must become more individual and relationship focused. Shifting the focus back to the individual means both listening to the expectations of your customers and offering them a new, closer relationship with their online banking by being accessible to everyone, everywhere, all the time. A study carried out with Ipsos also highlighted that 63% of French people say they want more services involving contact with their advisor^₁ (welcome call, annual financial review, customer service that can be reached at any time via all channels. etc.).
The Crédit Agricole Group, convinced by this vision, has decided to give its online bank the means for a profound transformation through a new positioning.

Olivier Gavalda, Deputy Managing Director of Crédit Agricole S.A. in charge of the Universal Bank, said: “BforBank is an important lever for conquering the digital marketplace in France and in Europe for Crédit Agricole. We are convinced of the relevance of this new offer, whose central relational dimension matches our purpose: working every day in our customers’ and the company’s best interests. “
 

The best of digital, with an added human touch

BforBank’s objective: to support its clients on their journey to financial well-being, i.e. giving them the ability to manage their finances effectively, to feel in control and to maintain a balance between income, expenses, savings and investments. 
This is why BforBank is today launching a new offer co-built with its clients thanks to the BforBank insight community, a community of 500 testers.
Accessible to all new customers, without income conditions and without commitment, BforBank is offering two offers at launch, BforBASIC for free, and BforZEN at €4 per month. These include the essentials of daily banking, free instant transfers, real-time operations, secure virtual card... Customers will also find that the BforZEN offer includes an annual review with an advisor, additional insurance and assistance as well as fee-free payments outside the euro zone2. 
Listening to its customers is at the heart of BforBank's approach. It now offers customer service accessible by telephone 24 hours a day, 7 days a week. BforBank advisors can also be contacted via the app, by chat, and on social networks. 
These offers are accompanied by a brand new mobile application using cutting-edge technology to strengthen BforBank’s agility. This is just the beginning. As it continues to listen to its customers and the technological advances made, BforBank will continually be improved with new functionality and banking products expected by its customers. 

BforBank's banking offer will be enriched from the first half of 2024 with new savings products (regulated savings accounts, stock market, life insurance, etc.). Existing clients will have access to the new offer in 2024.  
“This repositioning is ambitious: we want to offer the best of digital with a human touch to our customers. To achieve this, we have several advantages that will make a difference in the market: we are real bankers, belonging to the leading French banking group. We have the technological infrastructure that will allow our offer to be agile and scalable. This combination will be reinforced by a close relationship with an advisor. This will allow our clients to be autonomous but never alone. “, explains Jean-Bernard Mas, Managing Director of BforBank. 
 

New offer, new look  

This new offer also comes with a new look for BforBank. Designed with the W agency, its new brand identity, dominated by the colour blue, reflects more innovative, disruptive codes, in line with its new positioning. Its logo is also changing, and is now accompanied by a smiling frog, inspired by the shape of the letter B, and which symbolises kindness, agility and progress.